Jaylen René: An Authentic, Positive Influence Working Diligently to Build a Digital Community

Image Credit: Jay René

Jaylen René doesn’t present herself as polished or perfected; she presents herself as original. Known for her introspective approach and willingness to speak openly, the creator, model and author centers her work on honesty, self-expression and personal evolution.

That authenticity has resonated widely. René has grown a following of more than 230,000 across YouTube, TikTok and Instagram, where viewers engage with her long-form content and reflective commentary, often citing her openness as the reason they return.

“If I can inspire people to be more of themselves through me being myself, then my mission has been accomplished,” René said. 

Image Credit: Jay René

Her spiritual journey began during a personal reset in 2020. The COVID-19 pandemic forced her to pause and reassess her direction.

“I was headed down the wrong path and making the wrong decisions,” she said. “I was trying to force a lot of things that were misaligned. COVID forced me to go back in.”

Returning home from college created space for reflection and eventually for speaking directly to an audience through the camera. René says communication became a defining strength.

Image Credit: Jay René

“I think my gift is communication,” she said.

At the center of René’s creative universe is Mogul Moneybagz, a persona that has evolved alongside her personal growth. The name first came to her during a break from college.

“I remember I had just gotten home from college, and the word ‘mogul’ popped into my head,” René said. “I didn’t know what it was going to mean, but I knew the word was going to mean something in relation to me.”

Three years later, she added “Moneybagz” to the name, and the concept grew into what she describes as a way of being. 

Image Credit: Jay René

“Mogul is multidimensional,” she said. “I struggled with trying to fit myself into a certain category to be palatable. I had to understand that I’m not here to be understood, I’m here to be all the expressions of me.”

For René, Mogul Moneybagz allows space for creativity, femininity and openness without constraint. She emphasizes that the persona reflects authenticity rather than artifice.

René’s strongest connection with her audience lives on YouTube, a platform she returned to multiple times before finding sustained success. Her work blends self-reflection and open discussions around spirituality and personal growth. 

This year marked the first time her channel became monetized, a milestone she attributes to leaning fully into vulnerability.

Image Credit: Jay René

“This is the third time I’ve done YouTube.The difference this time was authenticity. I made a promise to be openly vulnerable on that page.” The creator shared.

That vulnerability has included speaking candidly about childhood experiences, shame and emotional healing, topics René says she once avoided confronting.

“I realized I had been dealing with adult problems since I was a young girl,” she said. “For a long time, I was repressing those feelings because I didn’t want to feel them. Accepting that everything I went through made me who I am today made me want to be more vulnerable with women, Black women specifically.”

Her openness has resonated deeply with viewers. René recalls one comment in particular, a long message from a viewer who said she could feel a personal shift happening in real time while watching one of René’s videos.

Image Credit: Jay René

“That is when I knew why I made these videos,” René said. “To impact people like that in real time.”

That evolution eventually led René to authorship. Her eBook, Mogul’s Method, was written in a single night during a four-and-a-half-hour creative sprint that surprised even her.

“I love writing. I wanted to find a way to communicate everything I had been practicing and applying to my life in written form.” The author emphasized. 

The book has sold more than 100 copies and received five-star feedback. According to René, it focuses on spiritual law, mindset, self-awareness and intentional action. 

Image Credit: Jay René

She points to consistent reader feedback praising Mogul’s Method for its clarity and readability, noting that many have described the book as informative and easy to understand. 

“Mogul’s Method is a step-by-step application process,” she said. “I explain what it is, why it works and how to apply it. Results may vary, but that’s the point. It's a way for you to go and create your own reality.”

René is currently working on Mogul’s Method: Volume 2, which she describes as a refreshed and expanded version of the original.

“The first one isn’t outdated,” she said. “I’m just always evolving with the information I’m using.”

René encourages readers to approach the book thoughtfully and return to it more than once.

Image Credit: Jay René

“This wasn’t overnight information for me,” she said. “I want people to be curious and explore a new way of being.”

For the creator and businesswoman, the book represents more than a finished project. It reflects an ongoing process of growth and experimentation. Rather than positioning her work as a final destination, she frames it as part of a broader journey that continues to evolve alongside her creative and personal development.

René describes her life as “the unfolding”, a process she says she doesn’t fully map out in advance. Still, her creative plans are expansive. She is currently developing René Radio, a new extension of her YouTube platform, alongside a clothing line focused on femininity and additional creative projects, including music.

Image Credit: Jay René

“The more authentic I am, the more everything flows,” she shared.

At the core of her ambitions is intention. René says she wants her work to feel rooted, resonant and lasting.

“I want my legacy to be something you can feel,” she said. “Something that resonates with people and is everlasting.”

As her platform continues to grow, René remains anchored in the principle that started it all: showing up as herself. She says her work is guided by intention and care to create something that resonates beyond trends or metrics. 

For René, influence is not about having all the answers, but about creating space for reflection and allowing others to feel seen in the process.

“If people can feel inspired to be more of themselves,” she said, “then I’ve done what I came here to do.”